Product Marketing for Technology Companies - resenha crítica

Sobre o microbook

The author compresses his twenty years of experience to take a step-by-step approach to the product life-cycle, and covers areas such as: * selecting target markets* creating a positioning statement* writing a financial paragraph* motivating others thereby demonstrating how to act as a bridge between sales, development and finance. Successfully marketing products for technology companies requires the application of precision marketing techniques, and in this book the author teaches how to focus on the whole product and create real solutions that match the market needs. * Features the proven methodology for positioning and strategy development used by Brodeur Marketing* Contains ready-to-use examples and templates that can be easily applied by the product manager* Written specifically for Product Marketing Managers in the Information, Communication, and Technology industry, thereby focusing on the specific needs of the market

Mais livros em

Niksen: Abraçando a arte holandesa de não fazer nada

Olga Mecking

O projeto fênix

Kevin Behr & George Spattford & Gene Kim

Pancadaria

Reed Tucker

Em Busca de Nós Mesmos

Clovis de Barros Filho

The Practicing Mind

Thomas M. Sterner

Kellogg on Branding

Philip Kotler

O design do dia a dia

Donald A. Norman

O Gato de Botas

Charles Perrault

I Love You But You Always Put Me Last

Andrew Marshall

Como criar filhos na era digital

Elizabeth Kilbey